"Apple (AAPL) has become a member of the [Blu-ray] alliance with a seat on the board of directors. Apple is an important ally for the forum, as it has a strong position in the creative and entertainment industries. Other directors include Dell (DELL), Sony (SNE), Hewlett-Packard (HPQ), Hitachi (HIT), Mitsubishi, Panasonic, Philips and Samsung."
http://www.wired.com/news/business/0,1367,66852,00.html?tw=wn_tophead_7