Sega!
11:00AM - Back to Scott, Sega!! "Sega's been a household gaming name for more than 25 years..." tossing to Ethan Einhorn from Sega.
OMG: Supermonkey ball, obviously using the accelerometer in the iPhone. Pretty great looking. Great frame rates.
"This is NOT a cellphone game. It's a console game, if anything, we underestimated what the iPhone was able to do from the start, we had to fly in another artist to scale up the art to match what the iPhone could actually output"