Disappointed by Apple’s Keynote announcements? Me too. We were all expecting something in the way of hardware that wasn’t completely obvious (i.e. the 17” MacBook Pro). Well, we received some potentially good news. While discussing the fate of the expo with a long-time Macintosh software developer, we received a tip from someone in the know about Apple’s coming plans, and it seems that those plans involve a big finger to Macworld.
The tip goes like this. Apple is planning on updating the Mac Mini very soon, and that update won’t be it’s death. In fact, it’s most likely ready as you read this, and could have been announced at Macworld. But instead of announcing it here, Apple held back, seemingly in an effort to prove that they don’t need Macworld. The announcement could come as soon as two weeks. But, as much as I want a new Mac Mini, that’s not the juice in this tip.
Apparently, Apple also has a “huge” announcement that will make the Mac Mini news pale in comparison to the other half of this rumor. Unfortunately, that’s all we know. Our source, who says he heard this directly from Apple reps at this week’s Expo, wouldn’t tell him more than that, but he finds this particularly peculiar. He has had Apple reps slip information to him before, but not this freely. This info, he says, was offered straight off without any questioning, as if it isn’t a secret, but is. He believes Apple is purposely letting this information slip in an effort to further prove the company doesn’t need the Macworld Conference and Expo, and to immediately start generating interest in their own event and to build bigger news than what’s coming from the Moscone Center this week. If this is true, it’s working.
Apple will more than likely be holding a special event shortly for the two big announcements; the first is the Mac Mini, to which Apple expects to you… excuse me… yawn. The second is in true Apple style, completely a secret. But it’s gigantic and will make your mouth drop in a way that doesn’t involve yawning. Stay tuned, things should be heating up shortly.
