Microsoft förnyar utseendet av dom välkända Office ikonerna i samband med lanseringen av Office 2011. Frog står bakom designen och har berättat om utmaningen att skapa ikoner som används av 75% av alla Macanvändare.
Equipped with a deep knowledge of the core values of the product and its users, we defined Office for Mac’s brand principles and story around this idea of entrepreneurial Mac users. Our next step was to translate this story into an identity for the product and its individual software components, namely Word, PowerPoint, Excel and Outlook. We enlisted designers from frog studios around the world in a two-week design shootout to create a huge variety of concepts. Three finalist concepts were chosen for further development, and all three leveraged the brand equity of the iconic letterforms, “W, P, X and O” that have defined the Office for Mac since 2001.
Läs mer om utvecklingen här:
Microsoft Office: Redesigning an Icon | Blog | design mind
