Gitta cites the example of PhotoShop, where the demand for new features - the demand for "novelty", as she aptly describes it - creates a sprawling beast of a product. Feature creep is pretty common in the software industry. The thirst for novelty, she observes, outweighs the pain of the consequential UI clutter:
"They provide something you could never do before, which makes people put up with the awful interface."
