Wall Street has a very clear idea of this, make no mistake: the hardware is created by Intel, the software is created by Microsoft, the support calls are fielded by ambitious Indians who've been trained to speak English with an Alabama accent, and the 28 per cent return rates that Dell fields for its laptops are well, best not to be mentioned at all, ever.
This very lossy model has succeeded in some respects, giving us consistent and incredibly powerful computers at a very low cost, but as McNealy and Jobs (we hope) both appreciate, the experience for the end user is quite horrible.
Horizontal capitalism is a scam, a blame-game in which no one ever takes the responsibility for the damn thing not working. There's a mini-industry of PC magazines and agony columns devoted to repairing computer problems that should never have been allowed to happen in the first place.