Question 5
Explain why a Macintosh pull-down menu can be accessed at least five times faster than a typical Windows pull-down menu. For extra credit, suggest at least two reasons why Microsoft made such an apparently stupid decision.
Microsoft, Sun, and others have made the decision to mount the menu bar on the window, rather than at the top of the display, as Apple did. They made this decision for at least two reasons:
Apple claimed copyright and patent rights on the Apple menu bar
Everyone else assumed that moving the menu bar closer to the user, by putting it at the top of the window, would speed things up.
Phalanxes of lawyers have discussed point 1. Let's deal with point two. The Apple menu bar is a lot faster than menu bars in windows. Why? Because, since the menu bar lies on a screen edge, it has an infinite height. As a result, Mac users can just throw their mice toward the top of the screen with the assurance that it will never penetrate and disappear.
Unless, of course, I'm testing them at the time. I did a test at Apple where I mounted one monitor on top of another, with the menu bar at the top of the lower display. The only way the user could get to the top monitor way by passing through the menu bar enroute.
I then gave users the task of repeatedly accessing menu bar items. When they first started out, they penetrated into the upper screen by around nine inches on average, just because their mouse velocity was so high. Then they learned they had to slow down and really aim for the menu. By the time they adjusted, their menu-access times became so ponderously slow, they took around the same time as the average Windows user.
The other "advantage" usually ascribed to a menu bar at the top of each window is that they user always knows where to look for the items pertaining to the task they are carrying out. This is silly. Users may do various tasks within a given window, and the menu items may change. Not only that, but a great many perverse applications exist, particularly in the Sun world, where the menu bar you need to access is not even in the window in which you are working! That is truly bizarre and mind-bending.
Microsoft applications are beginning to offer the possibility, in full-screen mode, of a menu bar at the top of the display. Try this out in Word or Excel. It is much faster. Microsofts general cluelessness has never been so amply displayed, however, as it is in Microsoft Visual Studio, which has a menu bar at the top of the screen with a one-pixel barrier between the screentop and the menu. Talk about snatching defeat from the jaws of victory.
