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Apple to launch next-generation ‘New iMac’ desktops with magnesium-alloy cases early next year
David Tzeng, Taipei; Steve Shen, DigiTimes.com_[Wednesday 10="10" December 2003="2003"]
The next generation of the “New iMac” that Apple Computer is going to launch in the first quarter of next year will have a magnesium-alloy case and a high proportion of plastic parts for cost reduction, according to sources in Taiwan’s IT industry.
Apple uses a stainless steel and zinc alloy to manufacture its current generation of New iMacs, the sources said.
The sources said Apple was forced to modify its strategy as sales of the New iMac desktops have been lackluster due to higher prices.
Apple has sold just over one million New iMacs since the first model hit the market in January 2002. However, the company sold over three millions units of its first-generation iMac in three years, said the sources.
Apple in September suspended a plan to integrate a Tablet PC and DeskNote into a new line of products, dubbed the “New New iMac,” due to cost considerations. The company has now decided to adopt less expensive materials to manufacture the new generation of the New iMac to attain a more competitive cost, according to the sources.
The first model of New iMac using a magnesium-alloy case will come with a 20-inch LCD display and is expected to hit the market in January or February, the sources said.
Apple will outsource production of the New iMac to Taiwan-based Quanta Computer, which will manufacture the machines in Songjiang, Jiangsu Province (China), the sources said.
