Så var det kanske Ber om ursäkt. Men jag tycker att min poäng står kvar ändå, det går betydligt sämre för Apple idag än vad det gjorde för 10 år sedan, och frågan är om de kan överleva med den affärsmodell de använder sig av idag (frågan ställs och försöks svaras på i artikeln som du ser) utan att slå ihop sig med någon annan.
Q: What do you think of what Jobs calls the BMW strategy for the Mac, where you sell a product at a pretty good profit margin to a core group of loyal users and you don't talk much about market share?
A: A: Over the long run, no. There are two primary reasons for it. Unlike BMW, which can sell at an enormous premium relative to the core market, 200, 300, 400 percent, Apple's products, while still highly differentiated, have a very hard time selling at a huge premium relative to the core PC market. So problem number one is that PCs have been closing the gap with Apple and are much cheaper. As a consequence Apple continues to find pressure on its prices, which makes it harder for them to sustain a big premium over time. This is why Apple has barely generated any real profits out of its core Mac business in the last three years. Their huge cash horde (about $4.5 billion) was largely generated during the boom, and since that time, they've continued to lose share.
