Business 2.0 har en ganska bra sammanställning av tips från företagsledare.
Exempel:
Open-Source Ad Campaigns
Let your customers do the marketing.
In the 18 months since Mozilla released its open-source Firefox browser, more than 150 million users have downloaded it. Not bad, considering the nonprofit foundation has no marketing staff to speak of.
So what keeps Firefox hot? SpreadFirefox.com, a Mozilla website where users post ideas for marketing schemes and volunteers put the most popular ideas into action. Don't laugh: The site has more than 160,000 members, and Mozilla claims it has lured 10 million users away from other browsers.
http://money.cnn.com/popups/2006/biz2/secrets/frameset.exclude.html
