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iTunes Phone - Motorola ROKR, exclusive to Cingular
Jobs also used today's event to unveil the first iTunes-compatible cell phone, the Motorola ROKR. "You've probably heard about this," Jobs said, a reference to the speculation that has run rampant prior to today's event.
The phone will automatically pause when you get a call, explained Jobs. Songs are transferred through a USB cable.
The ROKR can only hold about 100 songs, according to Jobs. "The way we think of this phone is, it's really an iPod shuffle on your phone," he explained. Both devices can shuffle, both can autofill, neither has a click wheel -- but the phone has a display.
Madonna and other musicians are also being tapped to shill the new ROKR in an advertising campaign set to begin later this week, showing them in a phone booth out in the desert.
"A great phone with an iTunes client is half the story," said Jobs. "What we're adding to that is the number one wireless carrier in North America. Cingular will be the exclusive provider of this phone in North America." Jobs then introduced Ralph de la Vega, Cingular's Chief Operating Officer.
"We have a vision, working with Apple and Motorola, about convergence between entertainment, computers, and communications, coming together and forming a real product," said de la Vega. "There have been a lot of rumors about this product, but today, the talk ends and the music begins. You're going to get your songs on your phone, anywhere you want them, any time you want them, with the world's best music service, brought to you by Motorola and Cingular."
