The iPod
Following the introduction of the Motorola ROKR, Jobs offered attendees a status update on the iPod. Apple has 74 percent market share for all MP3 players as of July, he said. AT the end of their last quarter, Apple had sold almost 22 million iPods, with 6.2 million sold in the June quarter alone.
"Let me compare it to another successful product, the Sony PSP," said Jobs, referring to Sony's handheld gaming system that can also play music. Last quarter the iPod sold 6 million, while the Sony PSP sold 2 million units."
Four new automotive brands announced iPod connectivity today, according to Jobs: Honda, Honda's upscale Acura brand, as well as European car makers Audi and Volkswagen.
In 2006, 30 percent of all cars sold in the U.S. are going to offer iPod connectivity as an option, said Jobs.
iPod nano
After summarizing the existing iPod product line, Jobs explained that the iPod mini is what all of Apple's competitors are aiming for. Apple is "going to do something pretty bold," he said. Apple is "replacing it with something new."
Jobs calls the iPod nano "an entirely new ground-up design, that also has 1000 songs in your pocket." The white device features a color display and can support photos, uses a grey click wheel to navigate, and is 80 percent smaller in volume than the original iPod -- thinner than a number two pencil, said Jobs.
Compared to the iPod mini, the iPod nano is half the thickness and 62 percent smaller by volume. It uses a 30-pin dock connector, so the iPod nano plugs in to existing iPod accessories.
The iPod nano also features a new graphical clock, games, stopwatch and lap timer, and a screen lock that uses the click wheel like a combination lock.
